COURSE FEATURES

• 5 hours on-demand video
• 75 additional learning resources
• One year access
• Certificate of Completion

What you’ll learn:

• Educating the Child that is Google
• Getting a Knowledge Panel in Three Easy Steps
• Building Your Entity Home
• Writing Your Entity Description
• Identifying the Relevant Corroborative Sources
• The Non-Geeky Way to Join the Dots
• The Powerful Geeky Way to Join the Dots
• How Google’s Knowledge Graph Works
• Six Knowledge Verticals that Trigger a Knowledge Panel
• How to Claim a Knowledge Panel (and When You Shouldn’t)
• How to Change Information in a Knowledge Panel
• What Information Does Google Show in Knowledge Panels?
• The Three Google Knowledge Algorithms
• The Google Knowledge Extraction Algorithm
• How a Knowledge Panel is Built
• Getting Your Entity Into Google’s Knowledge Vault
• Getting your Knowledge Panel to Show on Your Brand SERP
• Managing People Also Search For and Related Searches
• How Google Chooses What Photos and Logos to Show
• Building Google’s Confidence in You Entity